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I might guess also better integration with their games products, identity integration, expanding on the growing in game/streaming ads market e.g. Unity. App in
by dillondoyle 6y ago
I might guess also better integration with their games products, identity integration, expanding on the growing in game/streaming ads market e.g. Unity.
App install ads on consoles or future mobile platforms.
Plus just more lucrative ads on Discord expanding (or including if they don't have) in stream video. MSFT already has a crappy ad network but they have a lot of addressable potential.
Maybe they have a larger streaming vision and this is a way to build streaming content, or console CTV media channels paying and assisting premium creators like YouTube. A lot of these streams end up on youtube already.