This isn't really what this is. "Embrace, extend, extinguish" is the idea that Microsoft would embrace open standards just enough to add their own proprietary e

This isn't really what this is. "Embrace, extend, extinguish" is the idea that Microsoft would embrace open standards just enough to add their own proprietary extensions, then once theirs is the dominant platform, drop the remaining open support and kill the competitor. This is just...buying a company.