People are paying for a service to go from A to B, whether that's a driver bringing them or a robocar, it doesn't really matter. As long as the service is good.

People are paying for a service to go from A to B, whether that's a driver bringing them or a robocar, it doesn't really matter. As long as the service is good. Money being made on the service should go back in making the service better. These cooperatives often miss that point. They are not product centric.