What interests me about the question being posed here is how we humans are so attracted to binaries and superlatives. "Best", "most talented", even the concept

What interests me about the question being posed here is how we humans are so attracted to binaries and superlatives. "Best", "most talented", even the concept of "success" are all mental shortcuts that the world is so attached to but are less and less effective in the world we live in. Who is to say what those things even mean in a time when there is nearly infinite choice, whether you are watching cooking videos, product reviews, or anything else? The author points out that there are "random housewives" with 100x the reach of Michelin star rated chefs. This strikes me as a great example of the fact that the people and content who rise to the top today get there through a complicated dance of specific talents (some cooking talent, probably great screen presence) and choosing a broad addressable market. You could almost argue that this is more meritocratic than the world we used to live in where a select few had the ability to tell the rest of us what the "best" was.