The problem with / and ' is that they might start the search in a region of the page not currently visible. The hit-a-hint solutions limit the search to the vis

The problem with / and ' is that they might start the search in a region of the page not currently visible. The hit-a-hint solutions limit the search to the visible portion of the page, which is much, much more productive. You typically have your eyes already on the link you want to follow, and any scrolling of the page as a result of finding matches will completely ruin the experience.