I think its going more like this: Cycle 1 1. Have you seen this new thing called X? It's like Y only with more coolness. 2. X is pretty good! 3. X is great! 4.

I think its going more like this: Cycle 1 1. Have you seen this new thing called X? It's like Y only with more coolness. 2. X is pretty good! 3. X is great! 4. All the X! 5. Problems I've had with X 6. You know, X is pretty bad Cycle 2 1. Have you seen this new thing called Y'? It's like X only with more coolness. 2. Y' is pretty good! 3. Y' is great! 4. All the Y'! 5. Problems I've had with Y' 6. You know, Y' is pretty bad Cycle 3 1. Have you seen this new thing called X'? It's like Y' only with more coolness. 2. X' is pretty good! 3. X' is great! 4. All the X'! 5. Problems I've had with X' 6. You know, Y' is pretty bad Where X and Y are concepts which get slightly better in each cycle.