This is similar to a marketplace website I co-founded, Lifemall.com. The relationship between social and commmerce is quite complicated i.e not everyone likes

This is similar to a marketplace website I co-founded, Lifemall.com. The relationship between social and commmerce is quite complicated i.e not everyone likes to share their shopping habits with their friends or people with similar tastes. I think we've seen that with Amazon only recently investing in this space (and they have more commerce data than anyone online) that we're still in the early stages of this. Which might suggest there's a big opportunity here.