Some things should be cheaper, due to the work already done by existing competitors. They don't need to spend marketing dollars on educating people on ride-hai

Some things should be cheaper, due to the work already done by existing competitors. They don't need to spend marketing dollars on educating people on ride-hailing in general, do not need to buy lobbyists to make amenable laws, their initial app can be merely a clone of the competitors'. Now that driver and rider expectations around the service have solidified somewhat the backend systems can be simpler too. There are many benefits to being a fast follower.