Apple is a complete walled garden, and plenty of folks have migrated to their phones for example - they actually want an experience that is very predictable and

Apple is a complete walled garden, and plenty of folks have migrated to their phones for example - they actually want an experience that is very predictable and can be trusted. Apple charges HIGH amounts of money as a result of this level of user trust. I also think users are more likely to spend money inside this garden - I know I do because it's much harder to get screwed there. I'll subscribe to an apple app long before I'd do the same on a random website.