It's a tragedy, but the fact is the language is already dead and they're Weekend at Bernie's-ing it to generate press coverage. Having to use a legal name that

It's a tragedy, but the fact is the language is already dead and they're Weekend at Bernie's-ing it to generate press coverage. Having to use a legal name that isn't identical to the actual name of your business is a minor inconvenience that people have been dealing with for decades if not centuries.