I once tried to register a business using an emoticon as the company name. I read all the guidelines and relevant legislation and, as far as I could see, there

I once tried to register a business using an emoticon as the company name. I read all the guidelines and relevant legislation and, as far as I could see, there was no rule prohibiting it. The automated system accepted it, but it was rejected in the final manual review. I can't remember the exact reason; it was something catch-all like "not suitable".