> So… arguably the best chef in the entire world. On YouTube. Showing you how he cooks. How he thinks. > Yet his videos only get 10-20k views. That might sound

> So… arguably the best chef in the entire world. On YouTube. Showing you how he cooks. How he thinks. > Yet his videos only get 10-20k views. That might sound like a lot on the surface, but pay attention to view counts on YouTube and you’ll find random housewives consistently getting hundreds of thousands of views for their cooking videos. Most people don't want to cook at chef level. They want to learn easy recipes to cook home, often with little time investment. Even now that I know this guy exists, I have no interest in watching his videos. But be sure that when I am looking for an answer to an easy cooking question, I'll be finding one of those "random housewives". > My core point is that there are people like DHH, like Massimo, who should be getting way more views on their videos, given the quality of the content they’re producing and what they’ve done to promote that content. Do you disagree with that? Yes. The Massimo Bottura has a total of 13 videos from months ago, with random titles that mean nothing like "Let's burn the house down". DHH has 12 videos published years ago, and they are not even all about software. Why should I watch those? Because he is famous? Most of Bottura's videos are live, produced with a hand held phone and no preparation. I'm not disputing his knowledge, but is presentation is dismal. Where is the quality of the content? Where is the effort in promoting? I see very little of both. It's also quite ironic that the two people he takes as examples raised at the top of their respective professions, invalidating his point. They are just not the best teachers/presenters, which is not their core skill, and that's why they are not at the top of that hierarchy. Being good at something does not automatically grant you the right to be revered in every other field.