Talent of a specific activity isn't enough. When did we define "rising to the top" as getting the most YouTube views? I have seen great restaurants (food wise

Talent of a specific activity isn't enough. When did we define "rising to the top" as getting the most YouTube views? I have seen great restaurants (food wise) fail because they didn't have a good location or the right advertising. I've seen engineers fail because they couldn't articulate their ideas in a way that made people realize their value. It's not always about your talent, but how to make others realize you are talented.