It's extremely hard to justify the value it provides over something more out of the box. From an engineering perspective, it makes sense. From a business pers

It's extremely hard to justify the value it provides over something more out of the box. From an engineering perspective, it makes sense. From a business perspective, it often doesn't make sense to spend 10x as much money to make users 10% happier. It almost certainly won't cause you to make 10x as much money.