> Why isn't Deliveroo innovating so much on the technical side that the gas/delivery time savings aren't making everyone satisfied? I'm not convinced it's trac

> Why isn't Deliveroo innovating so much on the technical side that the gas/delivery time savings aren't making everyone satisfied? I'm not convinced it's tractable to satisfy everybody. 1. Customers (broadly speaking), want to minimize time between order and delivery, and between pickup and delivery (fresh, hot food). 2. Drivers want to maximize number of jobs and minimize down time. These utilities seem in obvious tension -- if a driver goes to restaurant A, B, C and delivers to customer X, Y before Z, then Z is getting a worse product than A -> Z. Deliveroo, itself, presumably wants to find a blend between customer satisfaction (1) and reducing marginal costs (2).