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>Apple is certainly incentivized as it'd allow them to continue the narrative that their own SOCs are superior to anything else on the market. Hasn't this narr
by bredren 6y ago
>Apple is certainly incentivized as it'd allow them to continue the narrative that their own SOCs are superior to anything else on the market.
Hasn't this narrative been largely shaped around performance impact on customer experiences?
Recall the announcement video which was decried as "marketing hype" by some tech voices prior to release.
If so, M2/M1X should be able to continue this narrative on a performance basis alone regardless of whether they make the jump to 3nm.
- sagarm 6y agoApple M1 is on TSMC 5nm; Ryzen 3 is on TSMC 7nm and Intel is famously still on an (advanced) 14nm process. A big chunk of Apple's power advantage (which can translate to better perf as well, since the key limits are thermal) can be attributed to the process node, though we won't know how much for sure until we get an apples to apples comparison. I agree with Gap, retaining the process node advantage will help sustain and entrench the perception that Apple's chips are better, easing the transition.