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So Groupon has been good for you, and so far you've been good for Groupon. I'm wondering what you think your long-term relationship with Groupon is going to lo
by redsparrow 15y ago
So Groupon has been good for you, and so far you've been good for Groupon. I'm wondering what you think your long-term relationship with Groupon is going to look like.
A lot of the negative press over Groupon lately has been that they aren't building a moat and that all this money that they're spending to build a customer base is being wasted. Now that you've had a few positive experiences with them, do you expect to continue doing business with them? Is it safe to assume you'll be running another promotion at the end of this summer?
I'm also curious about how much loyalty they've gained. If another group buying site came along with a better offer (taking customer-base and margins into account), would you hesitate to switch?
- joeguilmette 15y agoOver time we ran a few promotions through other daily deal sites. In our latest promotion we sold 1350 Groupons. Some of the other guys we tried, their promotions struggled to sell 150. Also, Groupon tried really hard to get exclusivity from it's merchants. They have more of a moat than people give them credit for...