Conversion rate (browsers / buyers) is a function of the level of interest from the browsers. In markets that I deal with, we can prime a mailing list ahead of

Conversion rate (browsers / buyers) is a function of the level of interest from the browsers. In markets that I deal with, we can prime a mailing list ahead of a purchase and scale the conversion rate 5%, 10%, 15%. A useful bit to think about: going from 1% to 2% conversion rate on your site is the same as double your traffic. To many people focus on traffic and not on improving their site.