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> Yes, but they are not more of a status symbol that BMW, at least broadly. Forget BMW. They had a lead with the i3, which they squandered. Their latest EV is
by sergiosgc 6y ago
> Yes, but they are not more of a status symbol that BMW, at least broadly.
Forget BMW. They had a lead with the i3, which they squandered. Their latest EV is the Mini One Electric, which is a rebranded i3. BMW dropped the ball.
No decent future lineup of EVs. More importantly, no planned investment in battery factories. BMW is dead in the water, with a lag behind Tesla of 5-10 years.
VW is the first brand I see with a less than five year lag behind Tesla. Battery production capacity is a good metric for how much of a competition each manufacturer is. VW should catch up to Tesla a bit before 2025, assuming no delays and assuming no ramp-up of Tesla Gigafactory investment.
- jariel 6y agoIn the short term - yes. But it's a massive, massive industry. Maybe the biggest. 5 years is a blip. The 'brand value' of BMW is going nowhere, same can be said for 'all the other brands'. The industry will catch up, brand by brand, at which point it remains to be seen what Tesla will look like in the mix. My prediction is that it's a 2cnd tier player, but they are growing fast, they could put themselves in the position of being a major player no doubt. But I don't see the other brands changing that much in terms of status.