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You know what makes most sites slow? Ads and tracking. You know what the biggest ads and tracking provider is on the internet? Google DFP and Google Analytics.
by manigandham 6y ago
You know what makes most sites slow? Ads and tracking.
You know what the biggest ads and tracking provider is on the internet? Google DFP and Google Analytics.
AMP is a solution to a problem of their own making, a clever solution that gives them even more control over search results and data collection (since it never leaves Google domains) while pressuring publishers to spend limited dev resources on a limited subset of viewers while making no impact on the existing website and apps they also run.
There's nothing good about AMP beyond technical experimentation. If incentives are a problem, then fix the incentives.
- kyriakos 6y agoI don't agree with this, ads are just a part of the problem. Bloat on the web is insane. Open any site using WordPress with a popular off the shelf theme, they weigh in many mb of CSS and js just to show a text article before you count in any ads. Incidentally these sites are the ones who get to benefit most from amp.
- manigandham 6y agoMost of that doesn't affect the site UX. Visit any "static" site that are tremendously popular today and you'll see tons of JS files. It's ads/tracking with their complex network payloads and rendering that create the slowdown.