I don’t use Substack, but what you say matches my understanding of the service. Substack isn’t a brand consumers look for or trust, it’s a brand authors look fo

I don’t use Substack, but what you say matches my understanding of the service. Substack isn’t a brand consumers look for or trust, it’s a brand authors look for and trust. If you are an author, it is a platform which you can build your brand atop. Substack is the platform where you can monetize that readership.