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I believe you can use AMP without the AMP cache, therefore the decision it's entirely in the hands of the website owner. But, surprisingly, almost everyone want

I believe you can use AMP without the AMP cache, therefore the decision it's entirely in the hands of the website owner. But, surprisingly, almost everyone wants to use the free world scale fast cache.

Mindwipe 6y ago
You can, but you didn't get any of the Google ranking advantages of doing so, because AMP was purely an anti-competition play.
- ec109685 6y ago
  Google can’t embed random content from servers they don’t control onto the Google SERP.