The problem is not necessarily because Color didn't get traction. Entrepreneurs have a great deal of patience and will try different things. My reading is that

The problem is not necessarily because Color didn't get traction. Entrepreneurs have a great deal of patience and will try different things. My reading is that there is some kind of disagreement over direction (either with the other founder or investors), and Peter decided he had already made enough F* money from his previous venture he's going to walk.