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Faster load times is really only part of the AMP story. If you do a diff of whats possible between an AMP page and a plain HTML5 page load, you will quickly rea
by enos_feedler 6y ago
Faster load times is really only part of the AMP story. If you do a diff of whats possible between an AMP page and a plain HTML5 page load, you will quickly realize there is a large functional difference. Especially in the early days of AMP. It wasn't trying to steer the user towards Google tracking. A huge effort was put into bootstrapping the AMP ecosystem with 3rd party ad trackers, from day 1. There were some issues with cross-domain user tracking, but that wasn't something Google desired, it was a reality of how the web worked. There was no easy workaround, without turning the AMP cache off completely.