There's a hierarchy of users. Users who search a topic and land on your site are the least engaged. They don't know your site, they just want to snack on your c

There's a hierarchy of users. Users who search a topic and land on your site are the least engaged. They don't know your site, they just want to snack on your content and bounce. You can either milk them for revenue or try to convince them to stay. Anyone who either lands directly on your site or is navigating page to page is partly engaged. Middle of the funnel and a step away from identifying themselves. Next step is to collect an email address or even a login. These are the folks you build your experience around.