With iCloud Apple will potentially make money off the service because some customers will pay cash for extras (more space, more services, etc), but that's it.

With iCloud Apple will potentially make money off the service because some customers will pay cash for extras (more space, more services, etc), but that's it. Apple is a weird company because for all the eyebrows they raise with talk of closed systems and hubris and whatever else, they primarily make their way in the world by selling goods to consumers for money. The infrastructure enabling that is a crazy thing, but the heart of it is pretty old fashioned.