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Publishers absolutely want to take people to their main site, not the AMP facsimile. If Google actually do what they say here, this will kill AMP.
by underwater 6y ago
Publishers absolutely want to take people to their main site, not the AMP facsimile. If Google actually do what they say here, this will kill AMP.
- what_ever 6y agoYou are very optimistic about publishers actually making the websites fast. (like just how they did before AMP existed). Disc: Googler but not associated with AMP whatsoever.
- underwater 6y agoPublishers have shown that they can devote developer effort when there is a clear ROI. Google just need to make the criteria for inclusion in the carousel understandable and measurable.