To elaborate with an excerpt from http://www.paulgraham.com/start.html http://www.paulgraham.com/start.html: "It's worth trying very, very hard to make technol

To elaborate with an excerpt from http://www.paulgraham.com/start.html http://www.paulgraham.com/start.html: "It's worth trying very, very hard to make technology easy to use. Hackers are so used to computers that they have no idea how horrifying software seems to normal people. Stephen Hawking's editor told him that every equation he included in his book would cut sales in half. When you work on making technology easier to use, you're riding that curve up instead of down. A 10% improvement in ease of use doesn't just increase your sales 10%. It's more likely to double your sales."