Japanese brands are even worse. It's polarizing, but a lot of people (including me) absolutely love the "wall of unnecessary text" on some Casio models. I can'

Japanese brands are even worse. It's polarizing, but a lot of people (including me) absolutely love the "wall of unnecessary text" on some Casio models. I can't defend it on any logical level, but I'm certainly not alone. https://www.watchuseek.com/cdn-cgi/image/format=auto,onerror=redirect,width=1920,height=1920,fit=scale-down//media/casio-a168-a168we.14391161/full https://www.watchuseek.com/cdn-cgi/image/format=auto,onerror... https://bladereviews.com/images/casio/img-casio-dw-5600-01.jpg https://bladereviews.com/images/casio/img-casio-dw-5600-01.j... Take any complicated Citizen watch and you'll instantly recognize the "Eco-Drive" label in italic Arial/Helvetica with awkward kerning. I agree, and I think it's just so baffling and frustrating. Their use of solar (quartz) movements means that a lot of enthusiasts have no interest in them, but I think they make a lot of the best watches under $500USD. However that Eco-Drive logo is just so basic. A minor tweak to that Eco-Drive logo alone would do wonders for their brand, I think. I wonder if the suits in charge of Citizen realize how bad/boring that logo is. I think they honestly may be blind to it, just as Western suits might be blind to typographical issues when they look at kanji characters.