You give regulars perks, not cash. If you give them a discount on something, it should be a discount that can convert to additional spending. If you run Groupo

You give regulars perks, not cash. If you give them a discount on something, it should be a discount that can convert to additional spending. If you run Groupons often, you're like one of those restaurants that put a 20% off coupon in those coupon magazines.... you're reducing the customer's spending expectations by 20%!