This is almost true, but not quite. I find I can do some creative things very, very quickly. They don't take much time or effort at all, and they're honestly pr

This is almost true, but not quite. I find I can do some creative things very, very quickly. They don't take much time or effort at all, and they're honestly pretty good. Other projects take an obscene amount of time and effort. They're not necessarily better. With the first type of project I don't care about the results. I'm just noodling around with various toys, trying out various things, following up if I think they look interesting. Sometimes good things fall out. The second type is far more conscious. I'm working, checking, improving, iterating, trying to reach some kind of standard that is impressively high. Most of the effort goes into overcoming self-criticism and self-consciousness. And it's not a surprise these tend to be longer-term projects with goals. It would be interesting if there were a way to build businesses and websites that was basically just about experimenting and fooling around with no real costs, in time or money. I wonder if that might not be more successful than we way we usually do things.