What's the one thing 99% of your users will want to do with your project? Put that front and center, with a clear example of what it looks like. In your case,

What's the one thing 99% of your users will want to do with your project? Put that front and center, with a clear example of what it looks like. In your case, what kind of queries will I be able to make with this extension. For example, getting a list of neighborhoods, the houses in the neighborhoods and the pets in each household. All of that in a single graph query, what does it look like? Boom selling point.