"No one wants to buy the actual chat application itself, because they could build equivalent technology on their own." MS is actually one of the few companies

"No one wants to buy the actual chat application itself, because they could build equivalent technology on their own." MS is actually one of the few companies that could try. Most companies are unable to innovate even with a clean spec in front of them. With the 'real time' aspect of Discord, which makes it much harder than MSTeams/Slack .... it's that much riskier. Look at how s**t Skype is. So the question then becomes one of risk on the product side. But the brand and userbase is the valuable thing at the end, 'Mixer' was never able to catch up to Twitch despite having a decent product and XBox lockin.