Oh but it's real and people are choosing Reeder over Google reader, people are choosing mail.ipa (or Android equivalent) over Gmail web interface. With good API

Oh but it's real and people are choosing Reeder over Google reader, people are choosing mail.ipa (or Android equivalent) over Gmail web interface. With good API, people will choose native Google Docs apps too. Cloud is the service is the soul and is the only truth, but it also works best invisibly.