This fall exactly into my thinking about Groupon Economics. #1 this is not a commodity business like say food #2 customers that purchase because it's a discoun

This fall exactly into my thinking about Groupon Economics. #1 this is not a commodity business like say food #2 customers that purchase because it's a discount wouldn't be likely to purchase otherwise, and it's hard for them to find another supplier #3 treating groupon as a way to bag 1st time customers and then treating them specifically as customers that _need_ upsell is the way to create repeat business Since people are paying for entertainment, specifically something non-typical and hobby-like it works. Especially because this business took the effort to create conversion and up-sell opportunities.