> I don’t know whether they are A-B testing or just twitchy Have worked in the dark basements for a news company, it's A-Z testing for some online pieces to se

> I don’t know whether they are A-B testing or just twitchy Have worked in the dark basements for a news company, it's A-Z testing for some online pieces to see what gets more fish on the hook. They'll use wildly different headlines without changing a single word in the article.