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It’s very common for BBC headlines to change 3-5 times after being posted. I don’t know whether they are A-B testing or just twitchy, but it’s annoying for shar
by jackweirdy 6y ago
It’s very common for BBC headlines to change 3-5 times after being posted. I don’t know whether they are A-B testing or just twitchy, but it’s annoying for sharing new articles
- mamon 6y agoI think it is a clickbait - you see new title on their main page and click only to realize that you've read that before.
- BelenusMordred 6y ago> I don’t know whether they are A-B testing or just twitchy Have worked in the dark basements for a news company, it's A-Z testing for some online pieces to see what gets more fish on the hook. They'll use wildly different headlines without changing a single word in the article.