Too many companies don't realize that interviewing is not just about filling a position: it's also marketing and PR, and you are representing your company to th

Too many companies don't realize that interviewing is not just about filling a position: it's also marketing and PR, and you are representing your company to the public. And the thing about marketing and PR, if it's not well managed then you can seriously damage your company's reputation, no matter how well you execute on everything else. Of course Google or Amazon are too big to care, but if you're a small company doing basic shit like turning up for an interview or informing later-stage candidates of rejections rather than ghosting them is kind of important.