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Gruber: ... Apple’s vision for “access anywhere” is “iPhone everywhere”. The problem is that the dream of iPhone everywhere is dead for most people. Android i

Gruber: ... Apple’s vision for “access anywhere” is “iPhone everywhere”. The problem is that the dream of iPhone everywhere is dead for most people. Android isn't looking back. iPhone will never surpass Android in marketshare again. For most people, if the iCloud means an iPhone device, that means iCloud won't be used.

panacea 15y ago
>For most people, There are circles within circles though... and I think that's what Apple is marketing to.
ugh 15y ago
Hm, how is “iPhone everywhere” meant, though? I read it as “my iPhone with me everywhere”, not as “everyone has an iPhone”. You might be talking about two different things
- kenjackson 15y ago
  Yeah, you're definitely right. Although the lack of ubiquity is still a problem -- especially if iOS devices stay flat in terms of marketshare. iOS owners will have to tether everything into their iPhone. People with the other clouds will have first class support of their cloud data with whatever device they use.
  - ugh 15y ago
    Yeah, those two things are not entirely unrelated. Making having an iPhone with you everywhere really useful will also depend to some extent on how good you can collaborate and share with other people. You shouldn’t forget that connection but I also wouldn’t exaggerate it. Also, iOS still has a sizable market share, maybe more than the Mac ever had? That helps, too.
- bergie 15y ago
  Some of Apple's new stuff sounds very much like they are going with everyone has an iPhone. Facetime, iMessage etc
epo 15y ago
Maybe, maybe not. But so what? Apple has never been about mass market (perhaps excepting the iPod). If you want the best possible experience and "it just works" and you can afford it you will get the iPhone. That niche may not be the largest but so far it has been the most profitable. Market share is the runner-up prize for those who value a large community of vocal spendthrifts. People aspire to an iPhone, they settle for Android.

panacea 15y ago

>For most people, There are circles within circles though... and I think that's what Apple is marketing to.

ugh 15y ago

Hm, how is “iPhone everywhere” meant, though? I read it as “my iPhone with me everywhere”, not as “everyone has an iPhone”. You might be talking about two different things

kenjackson 15y ago
Yeah, you're definitely right. Although the lack of ubiquity is still a problem -- especially if iOS devices stay flat in terms of marketshare. iOS owners will have to tether everything into their iPhone. People with the other clouds will have first class support of their cloud data with whatever device they use.
- ugh 15y ago
  Yeah, those two things are not entirely unrelated. Making having an iPhone with you everywhere really useful will also depend to some extent on how good you can collaborate and share with other people. You shouldn’t forget that connection but I also wouldn’t exaggerate it. Also, iOS still has a sizable market share, maybe more than the Mac ever had? That helps, too.
bergie 15y ago
Some of Apple's new stuff sounds very much like they are going with everyone has an iPhone. Facetime, iMessage etc

epo 15y ago

Maybe, maybe not. But so what? Apple has never been about mass market (perhaps excepting the iPod). If you want the best possible experience and "it just works" and you can afford it you will get the iPhone. That niche may not be the largest but so far it has been the most profitable. Market share is the runner-up prize for those who value a large community of vocal spendthrifts. People aspire to an iPhone, they settle for Android.