companies pay millions of dollars for a spot in the superbowl to reach customers and they aren't able to quantify them, and obviously million dollar spots on tv

companies pay millions of dollars for a spot in the superbowl to reach customers and they aren't able to quantify them, and obviously million dollar spots on tv aren't for every business. But, like Groupon, that isn't to say they don't benefit businesses that use them right. And it can be used as a way to build awareness. Maybe the restaurants and coffee shops that offered groupons didn't get anything out of it because their patrons didn't like the product enough to come back when there wasn't a discount. I don't think restaurants/coffee shops are inherently bad targets, you can be prompted to try someplace new and become a regular if the food is any good. Seems like bad decision making on the part of the business owner.