2 ms·
Of course, the web is almost, but not entirely different from a physical storefront. If someone enters a Starbucks, it is almost absolutely done with the expre
by kaens 18y ago
Of course, the web is almost, but not entirely different from a physical storefront.
If someone enters a Starbucks, it is almost absolutely done with the expressed intent of making a purchase (or chatting with a friend who is making a purchase). Not very many people enter a physical storefront (especially not one that sells coffee) if they don't intend on purchasing something.
With the web, it's really easy to just stumble on something or check something out without having any intentions on purchasing something.
Maybe after a while it will just level itself out - right now the web is like a whole bunch of new niche stores opened up in your neighborhood and you have no idea what any of them are selling.
- whatusername 18y agoI wonder what percentage of people enter a department store, or a video games shop, and leave empty handed.. I'm sure it's higher than 1-3%
- kaens 18y agoI think it would depend on where it was, although I really have no clue. For example, I would expect a video game store in the mall to have a much higher percentage of people not buying anything than an isolated / strip mall store due to the amount of foot traffic that would be entering out of sheer boredom or out of curiosity. Storefronts in a mall come quite a bit closer to being good as a comparison for stores on the web.