Not a lawyer. Yes, you're using the same or similar name and that may confuse users (trust me, more often than not users are [very] easily mislead [- ever hear

Not a lawyer. Yes, you're using the same or similar name and that may confuse users (trust me, more often than not users are [very] easily mislead [- ever heard of dark patterns?]). You can do what you're doing but you need a new and different name and the same about its content applies - the videos, images, aesthetics or whatever from the original one. That way you'll be competing against them, until then you're just outright stealing everything or impersonating from them. Next time you want to do something like this approach the site owner and ask them if they are interested in a new visual or whatever and show them your prototype (make sure it's either private or password protected). If so you might even earn some money.