So maybe the $99 jump is as big of a deal as it sounds like - but assuming they go into the funnel that we want them to: -buy a $99 weekday only 10k jump -rese

So maybe the $99 jump is as big of a deal as it sounds like - but assuming they go into the funnel that we want them to: -buy a $99 weekday only 10k jump -reserve a weekend, upgrade to 15k for an additional $30 they are getting a $199 product for $129. still a GREAT deal.