This is very interesting. I think you had a small benefit because in skydiving there is a lot of things to upsell. Skydiving is such a huge, scary and adrenalin

This is very interesting. I think you had a small benefit because in skydiving there is a lot of things to upsell. Skydiving is such a huge, scary and adrenaline filled event in most people's lives that even the cheapest coupon hunter will have a desire to buy something to commemorate it and show it to his friends. BTW what is breakage? Is that when people get scared and refuse to jump?