I definitely agree that authors and readers should seek out platforms that reflect their values. But to me, what you described is more fairly called a "reshuffl

I definitely agree that authors and readers should seek out platforms that reflect their values. But to me, what you described is more fairly called a "reshuffling" rather than a "backlash." Some writers that have been canceled elsewhere are finding a home and an audience on Substack, and others are leaving because they can't, in good conscience, share a home with the first group. Both groups end up better off than they were before. I think Substack's lack of stickiness is part of its appeal. Writers are starting to see the downside of writing for someone else's platform, and Substack is a reaction to that. The writers on Substack own their content database, subscriber list, and even use their own Stripe account to process payments. This makes it easy for a writer to migrate, and makes it hard to deplatform people-- what's the point of getting someone banned from Substack if they'll just be back online in a day on Substack2 without having missed a beat?