3 ms·

advertising is a clear and big monetization strategy. A lot of startups use it effectively.

• vaksel 18y ago
  Yes but it requires you to achieve a huge userbase before you start seeing any significant profit, and honestly I don't see his startup being able to do that, because I'm guessing his niche is very small
  • immad 18y ago
    My comment was regarding the statement: "The one caveat was that each project must have to have a clear and realistic path to monetization (for example: subscription, not advertisement)" I don't think an advertising monetized startup is unclear or unrealistic and it means that you discount a lot of ideas from the start.
    • paul 18y ago
      Yes, realistically neither subscription nor advertisement is likely to bring in a lot of money. My guess is that they want to do things the "37 signals" way, and that means acting as though advertising isn't "realistic".
      • jasonb05 18y ago
        yeah, the video of DHH's talk at startup school influenced the team a lot!