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It can be simultaneously true that Google's gotten better at displaying results pages that fully satisfy the user without the need for a click, and worse at oth
by dougb5 6y ago
It can be simultaneously true that Google's gotten better at displaying results pages that fully satisfy the user without the need for a click, and worse at other kinds of queries.
The latter case -- searches which I have to rephrase, or that cause me to give up on the search entirely -- adds to the total number of searches that do not lead to clicks.