Interesting, thinking about it the audience is what matters. Someone landing on your webpage is already primed with what the product is. For example monday.com

Interesting, thinking about it the audience is what matters. Someone landing on your webpage is already primed with what the product is. For example monday.com talks about value first. However the Google Search copy mentions what it does, the TV commercial mentions what it does, etc. So if you're on monday.com then you already know what the product does. Even if you heard it by word of mouth, you'd have been told context around what it is.