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this makes sense for household brands (slack, gmail etc) but what about the other businesses. So, I quickly checked landing pages (on phone) of some successful

this makes sense for household brands (slack, gmail etc) but what about the other businesses. So, I quickly checked landing pages (on phone) of some successful Saas products like asana, figma, basecamp, trello, notion and they all seem to provide value first (above the fold) and immediately after it they provide a screenshot of what their tool looks like. Good learning.

marcinzm 6y ago
Interesting, thinking about it the audience is what matters. Someone landing on your webpage is already primed with what the product is. For example monday.com talks about value first. However the Google Search copy mentions what it does, the TV commercial mentions what it does, etc. So if you're on monday.com then you already know what the product does. Even if you heard it by word of mouth, you'd have been told context around what it is.