Right, and like I said, if the higher ups are happy to make big investments in long-shot projects, then that is what will be done, regardless of whether or not

Right, and like I said, if the higher ups are happy to make big investments in long-shot projects, then that is what will be done, regardless of whether or not the result is profitable. This is not unlike biomedical engineering: invest in big expensive projects expecting several to fail and a few or one to recoup the costs for the rest and then some.